Heinz has added to its baby food line in the UK with the launch of a range of breakfast cereal sachets.

The dry cereal, designed for babies ages four months plus, is available in two variants: Creamy Oat Porridge and Sunrise Banana. The cereals have no artificial colours, flavours or preservatives are have been launched in response to demand from parents for a “varied, convenient and fresh” breakfast option, Kellogg said.

The range has an RRP of GBP0.79 (US$1.24) per sachet.

The launch by Heinz follows that of Ella’s Kitchen, which entered the baby breakfast cereal category last last year with the launch of baby breakfast cereals in pouches that it billed as “healthy” and “fun”. The company was the first to introduce baby food in pouches in the UK market. 

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By GlobalData