Food giant Heinz has extended its UK sauces range with the introduction of a range of ketchups in a jar.

Designed with adults in mind, Heinz said the range aims to drive new usage occasions by allowing consumers to “spoon a generous serving” of the ketchup onto their meals.

The range comprises two variants: Heinz Tomato Ketchup Balsamic Vinegar, Basil and Oregano; and Heinz Tomato Ketchup Roasted Garlic, Thyme and Honey.

In-store from October, the line has an RRP of GBP1.79 (US$2.88) and will be supported by an integrated campaign including in-store activity.