Heinz is looking to capitalise on the growing market for convenience and on-the-go food in the UK with the launch of a chilled savoury pastry line.

Based on the flavours of Heinz Beanz, Tomato Ketchup and HP Brown Sauce, the first line comprises pastry slices in four variants: Classic Heinz Beanz, Heinz Beanz with Cheddar Cheese, Heinz Beanz with Spicy Meatballs and Heinz Beanz with Smoky Sausage. All have an RRP of GBP1.50 (US$2.27).

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

In addition, the food giant has launched a line of sauce-topped pork sausage rolls with a choice of Heinz Tomato Ketchup, HP Brown Sauce, and Heinz Ploughman’s Pickle. These are available in four-packs and have an RRP of GBP1.00 and GBP1.50 for four-pack.

Heinz teamed up with Peter’s Foodservice to manufacture, market, and sell the products under license. The April launch will be supported by an integrated PR and marketing campaign.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now