Heinz is launching a GBP1.3m (US$2.4m) media campaign for its new Spread & Bake range.
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An initial GBP1m TV campaign, running with the strapline “Spread Something Good” will hit screens in August for four weeks to advertise the new range of sauces including; Tikka, Sticky BBQ, Mediterranean Tomato and Moroccan.
The campaign, targeted at young couples and families, is designed to encourage users of cooking sauces to take a new look at the category, the company said today (12 August).
“This advertising campaign will create further awareness and demand for Heinz Spread & Bake,” said Nicole Aitchison, brand manager, Heinz Spread & Bake. “The catchy ads will illustrate to those tasked with preparing the family meal that Heinz Spread & Bake is an easy way to liven up meat and fish.”
The Spread & Bake range has a RRP of GBP1.49.
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