UK chocolate maker Thorntons today (3 May) blamed the hot weather over Easter for a slump in sales from its own stores – which looks set to hit the company’s annual profits.
The company said sales from its namesake stores fell 13.9% to GBP31.4m (US$51.8m) during the 16 weeks to 30 April.
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Easter, Thorntons said, accounts for a third of own-store sales during the company’s third-quarter. The hot weather over the holiday “significantly impacted” own-store sales – and sales from franchise outlets and from its Thorntons Direct business.
Total sales fell 0.7% to GBP64.2m as the company’s commercial sales – including to the UK’s multiples – grew 25.1% to GBP27.7m.
However, Thorntons said it expects its pre-tax profits before additional impairment charges to be between GBP3m and GBP4.5m. In its previous fiscal year, they reached GBP6.1m.
Chief executive Jonathan Hart, who joined Thorntons from coffee-shop chain Caffè Nero in January, said the quarter had been “extremely challenging, particularly in our own stores and for franchisees”.
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By GlobalDataHe said: “We foresee the prospect of this weakness in high street footfall and spending continuing. We have taken a number of actions including adjusting our trading strategy and aggressively managing our overhead costs, as well as ensuring that our production is geared to likely demand.”
The Thorntons chief added: “The process of my strategic review is well under way and I look forward to presenting my conclusions in due course.”
Shares in Thorntons were down 7.79% at 74p at 13:35 BST today.
