2 Sisters Food Group executive Graham Hunter, who was set to join Premier Foods plc as MD of its grocery operations, is to become CEO of UK sweets maker Tangerine Confectionery.

Premier announced in October that Hunter would join the company in early 2012 as MD of its grocery operations.

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However, Tangerine, the UK confectioner behind Wham bars and Butterkist popcorn, yesterday (16 January) announced that Hunter would instead join its business later this month.

Steven Joseph, chairman of Tangerine, said: “We’re delighted to welcome Graham to his new role at such an exciting time for the company.”

Hunter became a director at 2 Sisters after the poultry supplier acquired Northern Foods last year. At Northern, he was managing director of the company’s branded division, comprising Fox’s biscuits, Goodfellas pizza, Hollands and McDougall’s Pies and Matthew Walker desserts.

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Current Tangerine MD Chris Marshall will move into a non-executive role. Joseph said Marshall had “guided Tangerine through an incredible six-year period of growth” and had been “a major force in creating a company with significant strength and position in the UK confectionery industry”.

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Marhsall added: “We’ve benefited enormously from his 50 years experience in the industry and feel certain he will continue to make a huge contribution to our development in his new role.”

Last week, Tangerine acquired local rival Smith Kendon. In October it announced the acquisition of the Wham and Highland Toffee brands after Scottish confectioner New McCowand fell into administration.