UK frozen food retailer Iceland has ended its sponsorship deal with celebrity mum Kerry Katona after the former Atomic Kitten was allegedly caught taking Class A drugs.
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Photographs of Katona purportedly taking cocaine appeared in UK tabloid the News of the World.
“We have always stood by her, as an example of a normal person and mum who has experienced some of the modern-day culture of fame, and how difficult it can be to deal with,” a spokesperson for Iceland said.
“However, following the most recent allegations, we feel it is impossible for Kerry to continue to work with us as one of the faces of Iceland advertising.”
Katona has featured in Iceland’s TV advertising since appearing on the popular TV show I’m a Celebrity, Get Me Out of Here four years ago.
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By GlobalData
