UK Frozen food retailer Big Food Group has reported that like-for-like sales at its frozen food chain Iceland fell 6.7% in the first half of the year.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The fall in sales at Iceland, which accounts for around 30% of the company’s turnover, led to a 60% fall in pre-tax profits.
The group blamed an aggressive sales and promotion strategy at Iceland for the slump in sales, reported Reuters.
