Today sees the release of IGD’s latest market size and share figures covering the 12 months to December 2000.


These figures are an authoritative measure as they are based on actual sales data supplied by leading retailers, providing a definitive benchmark for the industry. This is in contrast to figures supplied by market research companies which are based on a sample of consumer purchases.
















































































































































































12 months to:

Dec


1990

Dec


1992

Dec


1994

Dec


1995

Dec


1996

Dec 1997

Dec 1998

Dec


1999

June


2000

Dec


2000


Total Mkt Size (£bn)

59.9

69.2

76.0

80.4

85.0

88.9

93.3

96.6

97.9

99.8


Market Share % :


IGD figures calculated from data provided directly by retailers


Tesco

9.7

10.1

11.4

13.41

14.2

14.8

15.2

15.6

15.8

16.2


Sainsbury’s

11.0

11.9

12.3

12.2

12.2

12.4

12.2

11.8

11.7

11.5


Asda

6.8

6.3

6.7

7.2

7.8

8.3

8.4

9.1

9.3

9.5


Safeway

7.1

7.3

7.6

7.32

7.6

7.6

7.6

7.4

7.5

7.5


Somerfield

5.0

4.3

4.4

4.2

4.0

3.8

6.94

6.15

5.65

5.0


Kwik Save

2.7

3.8

4.0

4.2

4.1

3.53

–

–

–

–


Marks & Spencer

3.4

3.0

3.1

3.0

3.1

3.0

2.9

2.9

2.9

2.8


Iceland

1.2

1.5

1.7

1.7

1.7

1.6

1.7

1.76

1.76

1.7


Co-ops

8.2

7.6

6.6

6.5

6.1

5.7

    5.5

  5.5

–

5.5


Market Share % :


IGD estimates calculated from published Report & Accounts


Morrisons

1.4

1.7

2.2

2.4

2.5

2.5

2.6

3.0

3.1

3.3


Waitrose

1.7

1.7

1.6

1.7

1.8

1.8

1.8

1.9

2.0

2.1


Total of All Above* (excluding Co-ops)

50.6

52.2

55.5

57.3

58.9

59.5

59.4

59.5

59.6

59.6


* Totals may differ to the addition of the individual retailer figures due to rounding, and the inclusion of Wm Low (1990-1994) which is not separately identified.



  1. Tesco share figure includes Wm Low sales post acquisition Sept 18 1994
  2. Safeway market share decline reflects store divestments (primarily of Lo-Cost and Presto).
  3. Kwik Save market share decline reflects store divestments
  4. Sales from the Somerfield and Kwik Save Group are combined with effect from 1st July 1998
  5. Somerfield market share decline includes store divestments, and figures are re-stated from previous market share press releases (prior to September 2001)
  6. Figures are re-stated from previous market share press releases (prior to September 2001)

Since the June 2000 Market Share figures were released (in May 2001), there has been a re-statement of the data relating to the 18 month period January 1999 to June 2000.  This has been due to the inclusion of the ‘value’ of multisave items, such as “Buy One Get One Free” (or BOGOFs) in two of the participating retailers’ submissions.


It should be noted that there has been no impact on the market shares for those retailers who were not previously including the value of multisaves within their data.  Neither has this re-statement had any impact on the size of the market.  However, the re-statement has lowered the total market share for the ‘combined Major Multiples’.


Summary



  • The total GB grocery market grew by 3.3% to £99.8bn over the 12 months ending December 2000.
  • The combined market share for all nine major multiples for the twelve months ending December 2000 was 59.6%.  This is 10 basis points higher than the 59.5% share recorded for the twelve-month period ending December 1999.