IGD launched a new corporate brand today [Wednesday] at its annual Global Retailing Conference in London, explaining that it will drop its old name (The Institute of Grocery Distribution) because it no longer describes its broad remit.
The new brand, which will retain the initials, is designed to reflect IGD’s expanding role across the food and grocery industry in the UK and internationally. A new logo and strapline reflect IGD’s mission to be the leading source of “information, research and education”, and aim to “present a more modern face for IGD whilst retaining the organisation’s strong heritage”.
In response to the increasingly global operations of its customers, IGD is currently expanding the scope of its international research expertise, with particular focus on the world’s biggest food retailers. IGD is also positioning itself within the fiels of online research, through its new Retail Analysis service. The Consumer Insight programme acts as an early warning system for the industry, alerting it of key trends and developments.
In August 2001, IGD researched the perceptions of its members, customers and key stakeholders of the IGD brand. Brand values were identified as “professionalism” and “authority” and the new logo seeks to reinforce these.
Joanne Denney OBE, CEO of IGD said: “Food retailers and manufacturers are not the only companies with global aspirations.
“We hope, therefore, that our new brand will reflect the continuing quality and authority of our analysis, and present the dynamic image of today’s dotcom information providers.”