Iglo Group has added lines to its Birds Eye frozen chicken range in the UK.

The company has developed of 12 “new and improved” flavours to the chicken grills and chargrills portfolio, the group said.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The new range will include: Sticky & Sweet BBQ and Creamy Garlic & Herb.

All products will be given refreshed packaging depicting the food and ingredients inside. In addition, all grills products will carry a “Sourced & Prepared With Care Guarantee” on-pack.

The launch will be supported by a GBP1m (US$1.6m) TV campaign, on air from November.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now