The company has developed of 12 “new and improved” flavours to the chicken grills and chargrills portfolio, the group said.
The new range will include: Sticky & Sweet BBQ and Creamy Garlic & Herb.
All products will be given refreshed packaging depicting the food and ingredients inside. In addition, all grills products will carry a “Sourced & Prepared With Care Guarantee” on-pack.
The launch will be supported by a GBP1m (US$1.6m) TV campaign, on air from November.