Iglo Group has added lines to its Birds Eye frozen chicken range in the UK.

The company has developed of 12 “new and improved” flavours to the chicken grills and chargrills portfolio, the group said.

The new range will include: Sticky & Sweet BBQ and Creamy Garlic & Herb.

All products will be given refreshed packaging depicting the food and ingredients inside. In addition, all grills products will carry a “Sourced & Prepared With Care Guarantee” on-pack.

The launch will be supported by a GBP1m (US$1.6m) TV campaign, on air from November.

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