UK preserves and jellies manufacturer Wilkin & Sons has announced sales director Scott Goodfellow is to become joint managing director with immediate effect.

Goodfellow is taking over the role from Stuart James who retired from the post at the end of December.

Wilkin & Sons makes products under brand names such as Tiptree, Jules Sharpie and Cole’s.

Company chairman Walter Scott said: “Scott takes over at this most exciting time in the history of our company and I wish him every success. 

“I’d like to thank Stuart James for the work he has done as joint managing director and previously as financial director; Stuart will continue his interest in the business as a non-executive director.

Goodfellow said: “My job is an absolute privilege. The Tiptree brand is trusted throughout the world and our singular focus remains the quality of our products.

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“Working at Wilkin and Sons is more like being part of a family than being in a business. There is a fabulous blend of heritage, provenance, and tradition, mixed with a surprising level of innovation and forward thinking. 

“We are particularly excited about growing our core conserves business, flying the flag for exports, moving into new product categories, and expanding our Tiptree Tea Room estate.”

Goodfellow joined Wilkin & Sons as sales manager in 2008 and was appointed sales director in 2010.

He will share the MD role with Chris Newenham.