UK licensed food specialist Rivermill is expanding the Jelly Belly line beyond confectionery and into milkshakes and ready-to-eat jellies.

The company, which makes products under brands including Weight Watchers and Loyd Grossman, said it will launch Jelly Belly milkshakes into a leading grocery retailer in November and Jelly Belly jellies in early 2014.  

The milkshakes will be available in four variants: Dark Chocolate; French Vanilla; and Top Banana, with more flavours in development, the company said. 

The ready-to-eat jellies are available in twin-packs of Berry Blue, Green Apple, Cotton Candy, Strawberry Cheesecake.

Rivermill MD Andrew Chesters said: “We have worked hard to develop a range of milkshakes and jellies which, using the unique flavours of the jelly beans, brings something new to the category. The jellies in particular are pushing boundaries in both flavour and format, and we expect a super consumer reaction.”