Hollywood legend Joan Collins is replacing Mr T as the face of Mars Inc’s Snickers in the UK.

The 78-year-old star of Dallas will appear in an advert for the Mars-owned brand alongside actress Stephanie Beecham, according to the Daily Mail.

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Mars confirmed that Collins would star in the new Snickers ad but did not give further details.

She replaces fellow 1980s cult hero Mr T, of the A-Team, who has appeared in a number of the adverts under the “Get Some Nuts” slogan.

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