Cheese manufacturer Joseph Heler has launched what it claims is the first reduced salt cheddar to the UK market.

The independent regional cheese producer said today (22 April) the product contains 30% less salt than standard cheddar. The product will be launched across 600 Tesco stores from today.

The Cheshire-based cheese manufacturer said it was the first to produce a cheese with only 3% fat content and have continued to develop further low fat, half fat and reduced fat cheese varieties.

“We are delighted that the years of hard work and determination in our research and development department have come to fruition,” said Angela Pasco, head of sales and marketing for Joseph Heler. “Consumers are now much more aware of their salt intake and are looking for alternative products. This reduced salt cheese has been years in the making, ensuring that we launched with what we believe to be a truly revolutionary product.”