UK natural and organic food group Kallo is launching sampling in 100 Tesco stores to coincide with the debut of its Corn Cakes in the country.

Kallo said today (28 September) that the sampling campaign comes on the back of 25% year-on-year sales growth for the company’s healthy snacks range.

Kallo Corn Cakes contain 25 calories each, versus 90 calories for the average slice of bread, said the firm, which earlier this month also launched its first television advertising campaign for three years.

“Our customers are often challenged to find a healthy and tasty alternative to bread,” said Kallo brand controller Naomi Cosgrove.

In July this year, Kallo’s CEO, Patrick Cairns, told just-food that it was time for the group to “come out of the shadows”.

Kallo’s Corn Cakes are available from Tesco, Waitrose, and health stores with a recommended retail price of GBP1.19 (US$1.92).