Kavli, the UK’s leading cheese spread and dip manufacturer, has launched two snack lines under its Primula brand, Primula Cheese Nibbles Snack and Primula Cheese Nibbles Dipper.
Primula Cheese Nibbles Snack combines a mini tube of Primula cheese with cream crackers and a pot of pickle, while the Dipper puts together Primula cheese dip with Italian breadsticks. Both are aimed at the impulse, convenient snacks market.
“With a substantial growth in the adult snacking market, it is the prime time to transfer the famous Primula brand into the cheese snack sector,” said Kavli marketing director Craig Brooks. “Primula Cheese Nibbles Snack variant has our famous easy squeeze tube for optimum convenience and Primula Cheese Nibble Dipper is great value for money at only 39p per 40g pack.”
Go deeper with GlobalData
