Greg Peterson, the managing director of Kellogg’s UK business, has left the cereal company, the Frosties maker has confirmed.

Peterson, who has led Kellogg’s UK operations for five years, departed at the end of February, the company said today (5 April).

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

He has spent 16 years at Kellogg and the company said the American was due to end his “UK assignment” during the first half of the year. 

“His departure came only a short time before he was due to leave us,” Kellogg said.

Flemming Sundoe became Kellogg’s regional vice president for the UK and Ireland in the first week of March after a stint as the MD for the company’s businesses in Germany and the Nordic region.

“[Sundoe] will be here for an interim period of six months – based in Manchester – while we find a permanent successor,” Kellogg said.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact