Kerry Foods Group has launched what it claims is the firm’s “biggest ever campaign” for its Richmond sausages brand.

Launching today (16 August) under the strapline: ‘The taste that brings them home’, a television commercial will run throughout the autumn as part of the GBP4m (US$6.2m) three-month campaign.

“We believe that with both the new packaging and the ‘The taste that brings them home’ campaign, we will significantly enhance visibility and loyalty to the brand, drive sales in store and continue to significantly grow the category,” said Derek Williamson, marketing director of Kerry Foods.

The three-month campaign is aimed at increasing sausage sales in the off-trade, the firm said, and will headline across the entire sausage range.