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April 18, 2008

UK: Kerry revamps Mattessons range

Kerry Foods is expanding its Mattessons Fridge Raiders range with the launch of two more flavours.

Kerry Foods is expanding its Mattessons Fridge Raiders range with the launch of two more flavours.

The launch of Sweet Chilli and Southern Fried, which will appear in stores at the end of April, comes amid a packaging revamp for the range.

Marketing controller David Warren claimed the range had enjoyed “phenomenal growth” and the new packaging would attract new consumers to the brand.

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