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April 9, 2008

UK: Kit Kat teams with Girls Aloud in marketing push

Kit Kat has partnered with female pop group Girls Aloud to promote the launch of the new Kit Kat Senses brand, Nestle Rowntree has revealed.

Kit Kat has partnered with female pop group Girls Aloud to promote the launch of the new Kit Kat Senses brand, Nestle Rowntree has revealed.

The new advertising campaign “highlights Kit Kat Senses as being perfect for those indulgent breaks that women across the UK crave during their hectic lifestyles,” Nestle said.

Kit Kat Senses are wafer and milk chocolate with a praline centre.

The campaign will include TV and print advertising, in-store marketing and headline sponsorship of the latest Girls Aloud tour – ‘Tangled Up’ – this May and June.

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