Kraft Foods UK has extended its Cadbury and Philadelphia collaboration to include a new snacking product.
Philadelphia with Cadbury Snack features Light Philadelphia blended with Cadbury milk chocolate and mini oat biscuits for dipping.
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Kraft said it is hoping to build on the success of its Philadelphia with Cadbury product launched in January, which to date has achieved GBP6.5m (US$10.3m) in retail sales.
Philadelphia with Cadbury Snack packs are priced at GBP0.69, with 15 outers per case.
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