The UK discount chain Kwik Save is to launch a marketing push next week that will highlight the company’s new logo and slogan.
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According to a report in Retail Week, the company will door-drop 4m leaflets featuring Kwik Save’s new slogan “Kwik Save at your convenience” to UK homes. The company is also considering TV and radio advertising.
The new logo will be oval shaped with a green border around the standard Kwik Save red and white branding.
Meanwhile, Kwik Save said it had appointed Mike Hartman as finance director and Dave Parry as buying director. Both previously worked for Middlewich, one of Kwik Save’s suppliers.
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By GlobalData
