Dairy giant Lactalis McLelland is set to further expand cheddar range Seriously in the UK with the nationwide launch of a lighter variant.
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Lauren Nicol, senior brand manager for Seriously at Lactalis McLelland, said: “Health is of a growing concern to consumers, with 44% of all eating occasions now consumed with ‘health’ in mind.”
A spokesperson for Lactalis McLelland added: “The launch of Seriously Lighter into the market provides retailers with a branded cheese that not only delivers a great taste, it also offers a guilt-free option for those that are conscious of their health.”
Seriously Lighter will be available from Morrisons and Asda at GBP3.59 (US$7.03) per 400g.
