Dairy giant Lactalis McLelland is set to further expand cheddar range Seriously in the UK with the nationwide launch of a lighter variant.
Go deeper with GlobalData
Lauren Nicol, senior brand manager for Seriously at Lactalis McLelland, said: “Health is of a growing concern to consumers, with 44% of all eating occasions now consumed with ‘health’ in mind.”
A spokesperson for Lactalis McLelland added: “The launch of Seriously Lighter into the market provides retailers with a branded cheese that not only delivers a great taste, it also offers a guilt-free option for those that are conscious of their health.”
Seriously Lighter will be available from Morrisons and Asda at GBP3.59 (US$7.03) per 400g.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
