Dairy giant Lactalis McLelland is set to further expand cheddar range Seriously in the UK with the nationwide launch of a lighter variant.


Lauren Nicol, senior brand manager for Seriously at Lactalis McLelland, said: “Health is of a growing concern to consumers, with 44% of all eating occasions now consumed with ‘health’ in mind.”


A spokesperson for Lactalis McLelland added: “The launch of Seriously Lighter into the market provides retailers with a branded cheese that not only delivers a great taste, it also offers a guilt-free option for those that are conscious of their health.”


Seriously Lighter will be available from Morrisons and Asda at GBP3.59 (US$7.03) per 400g.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now