Lactalis-Nestlé, the UK fresh dairy products venture, has expanded its Munch Bunch Double Up children’s dessert range in the country.
Strawberry and banana fromage frais adds to the “two flavours in one pot” dessert, and is available in 90g pots of four.
The two flavours appear side-by-side and join the existing Munch Bunch Double Up with strawberry and vanilla fromage frais, which has been updated from horizontal to vertical flavour layers; also available in 90g pots of four.
The launch will be supported by a 20-second TV campaign to air throughout July and August, and will feature Munch the Cow, introduced in 2008.
Michael Inpong, marketing director at Munch Bunch, said: “Munch Bunch consistently promises to create new products that provide innovation for the market and responds to consumer demand for great tasting food that engages children.
“This is why we have worked hard to create the unique technology that produces the vertical layers of fromage frais in new Double Up strawberry & banana – a first for the kids chilled dairy market.”
Munch Bunch Double Up strawberry and vanilla is available in all major supermarkets, while the strawberry and banana flavour is available in Asda with an RRP of GBP1.49 (US$2.46).