Lactalis-Nestlé, the UK fresh dairy products venture, has expanded its Munch Bunch Double Up children’s dessert range in the country.

Strawberry and banana fromage frais adds to the “two flavours in one pot” dessert, and is available in 90g pots of four.

The two flavours appear side-by-side and join the existing Munch Bunch Double Up with strawberry and vanilla fromage frais, which has been updated from horizontal to vertical flavour layers; also available in 90g pots of four.

The launch will be supported by a 20-second TV campaign to air throughout July and August, and will feature Munch the Cow, introduced in 2008.

Michael Inpong, marketing director at Munch Bunch, said: “Munch Bunch consistently promises to create new products that provide innovation for the market and responds to consumer demand for great tasting food that engages children.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

“This is why we have worked hard to create the unique technology that produces the vertical layers of fromage frais in new Double Up strawberry & banana – a first for the kids chilled dairy market.”

Munch Bunch Double Up strawberry and vanilla is available in all major supermarkets, while the strawberry and banana flavour is available in Asda with an RRP of GBP1.49 (US$2.46).