Lidl has announced plans to invest GBP66m (US$100.6m) to expand its line up of fresh meat and poultry in the UK.
The move, part of a shift to strengthen its fresh offering, will see the discounter increase the number of meat and poultry lines it stocks by 49%.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Lidl is installing new refrigeration cabinets across its 600 supermarkets in the UK. It is also increasing the selling space allocated to meat and poultry by 50%.
The group is also trialling the addition of four fresh fish lines at selected stores. If the trial is successful, the fish range will also be rolled out on a national basis, Lidl revealed.
Lidl expects to complete the roll out by early 2014.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
