Confectionery firm Swizzels Matlow is planning a ‘substantial’ investment to promote its Love Hearts fizzy confectionery brand ahead of St Valentine’s Day 2005.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The company will launch a television advertising campaign on children’s satellite channels beginning in mid-January, the first time the brand has been advertised on TV for 20 years, reported The Grocer.


The advertising ties in with a major on-pack promotion that will offer the chance to win prizes such as a tour of the confectionery firm’s factory and a family holiday to Euro Disney.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact