The Nestlé-owned cereal brand Shreddies has been reformulated to reduce its salt content by 15%, Nestlé UK has announced.
Go deeper with GlobalData
From March, a typical 45g serving with 125ml of semi-skimmed milk will contain 0.5g of salt which represents 9% of an adult’s guideline daily amount.
Nestlé UK pointed out that it has been reducing salt in its UK breakfast cereals over the last ten years, and since 1998 has reduced salt by nearly 30%. One quarter of all Nestlé cereals contain no added salt, the company said.
“We’re very much aware of how important a nutritious breakfast is for health and well-being,” said Nestlé nutritionist Dr Clare Chapman. “As part of our ongoing commitment, we’re continually trying to make all of our cereals even healthier. This latest salt reformulation for Shreddies demonstrates that commitment.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
