Lyons Seafoods has relaunched its branded product range in the UK with a “fresh, modern” design.

The rebranded packaging gives Lyons Seafoods a more contemporary feel, the company said today (28 September) and a stronger association with seafood.

“To ensure our packaging design is up to date and in line with our brand values, we’ve modernised our branding, putting greater emphasis on the link between Lyons and seafood,” said Paul Vita marketing director at Lyons Seafoods.

“The design re-sets the benchmark in the category, inspiring consumers to cook with seafood and providing the reassurance that they are buying products that are always responsibly sourced.

The new-look packaging will be rolled out across the whole Lyons Seafoods chilled and frozen range in retail and foodservice between late September and Christmas.