Maple Leaf Foods has taken its New York Bakery Co. bagel brand into the UK’s muffin category.
The American-style muffins will be available in Tesco stores across the UK from May, the firm said today (23 April).
Two lines – double chocolate and blueberry – are in the range. The muffins have an RRP of GBP1.69 (US$2.72) for a pack of two.
A spokesperson for New York Bakery Co told just-food: “The New York Bakery sweet muffin range has been created off the back of extensive consumer research which shows a gap in the market for an indulgent product aimed at adults that offers a ‘’coffee shop’’ treat experience.
“In response to this, New York Bakery Co Muffins are bigger in size than any other brand’s offering with plentiful visible chocolate chunks.”