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April 23, 2012

UK: Maple Leaf’s New York Bakery Co. enters muffin category

Maple Leaf Foods has taken its New York Bakery Co. bagel brand into the UK's muffin category.

Maple Leaf Foods has taken its New York Bakery Co. bagel brand into the UK’s muffin category.

The American-style muffins will be available in Tesco stores across the UK from May, the firm said today (23 April).

Two lines – double chocolate and blueberry – are in the range. The muffins have an RRP of GBP1.69 (US$2.72) for a pack of two.

A spokesperson for New York Bakery Co told just-food: “The New York Bakery sweet muffin range has been created off the back of extensive consumer research which shows a gap in the market for an indulgent product aimed at adults that offers a ‘’coffee shop’’ treat experience. 

“In response to this, New York Bakery Co Muffins are bigger in size than any other brand’s offering with plentiful visible chocolate chunks.”

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