Mars Inc has added to is confectionery stable in the UK with the launch of a Mars Caramel bar.
The product, which, according to Mars has already had success in the US, Canada and Australia, will be available from 10 September as a limited edition.
Through the launch, Mars is hoping to capitalise on the UK market for caramel confectionery products, which it says has grown each year for the last five years and is currently worth GBP145m (US$228m).
This is the second limited edition launch for Mars in the UK this year. The confectionery giant rolled out Galaxy Flutes in March, a product it hopes will meet demand for lighter on-the-go snacks.