Mars Foods has announced plans to extend its Seeds of Change line of organic ambient wet cooking sauces in the UK.


Two new 500-gramme recipes will be introduced: Tomato & Sweet Pepper and Tomato & Vegetable.


The company is supporting the launch with a GBP4m (US$7.9m) through-the-line campaign that will coincide with National Organic Fortnight in September.


The two new varieties will be available from the end of this month.


The launch is designed to appeal to families, Seeds of Change said, because the brand “recognises that premium-ness is no longer the preserve of singles and couples”.
 
“We are seeing increased demand for family-sized quality, premium products in the rising organic market,” Gemma Kew, Seeds of Change brand manager, said.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now