Mars Inc’s Wrigley is to relaunch its Skittles confectionery brand in the UK in the New Year with a range re-design and an extra product.

The GBP5m relaunch will see the company launch a Skittles Confused variant, whereby the colour of the Skittle doesn’t match the flavour inside, the confectioner said. The re-design will involve the brand’s rainbow being turned upside-down on pack.

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The activity represents the largest ever UK brand investment for Skittles and will be supported by in-store activation, mass outdoor sampling, targeted digital and social media engagement, and a GBP3m TV ad campaign.

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