Mars Inc has extended its milk drink portfolio in the UK with a range called Shake ‘n’ Snack, offering a milkshake and a chocolate treat.
Launching with Maltesers and Twix varieties, each Shake ‘n’ Snak offers 167ml of chocolate milkshake and a snack sized bag of Maltesers or two Twix mini bars.
Shake ‘n’ Snack is an ambient product with a long shelf life and comes in cases of eight with a RRP of GBP1.29 (US$2.01) per unit.
Mars trade relations manager Bep Dhaliwal said: “The Shake ‘n’ Snack range is very different from anything on the market. We are confident that its novelty value will stimulate consumer interest and drive incremental category growth.”