Confectionery giant Mars has announced plans to rationalise its Christmas offering, reducing the number of products on offer to focus on 13 SKUs.
Go deeper with GlobalData
This Christmas will see the retuen of “a number of old confectionery favourites” as well as some new additions to the Mars seasonal offering, the company said.
Mars will run 2008’s Maltesers Box TV advert and Celebrations will be promoted with a TV advertising campaign.
Mars also announced plans to launch Maltesers Tree Boxes, in response to “the consumer trend for buying gifts that combine the magic of the season with a favourite chocolate”, the confectioner said.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
