Mars Inc is to cut the levels of saturated fat in a number of its chocolate bars in the UK by “at least” 15%.
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The confectionery giant said today (18 January) that Mars, Snickers, Milky Way, Topic and Flyte bars will all benefit from a programme that had cost EUR10m (US$14.4m).
Mars added the change will take place “without any change in the taste or quality” of the products.
Fiona Dawson, managing director of Mars Chocolate UK, said: “Our goal is to make our products better for you without compromising on taste. We are proud to have achieved this as a result of many years of research and investment.”
Mars said the “breakthrough” comes after five years of development and more than 40,000 hours of research and development.
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By GlobalDataProfessor Judy Buttriss, director general of the British Nutrition Foundation, said: “Saturated fat is a health issue that needs addressing by consumers and food manufacturers alike. In order to reduce total intakes across the population to below 10% of total energy intake, the formulation of all sources of saturated fat – even popular treats – needs to be tackled. Any initiative to reduce the amount of saturated fat in the UK diet is a step in the right direction.”
All five of the products will contain less saturated fat per bar compared with their current recipes from the summer, Mars said.
