Mars Inc’s chewing gum unit Wrigley is planning a series of product launches in the UK next year.

On Friday (9 December) it released details of new products and promotions in a bid to tap into new consumer trends.

In January, Wrigley will launch a citrus pear flavour in its 5 Gum range called 5 Evolution, backed up by a “smartphone augmented reality promotion” giving consumers the chance to win prizes. Consumers scan their pack using the smartphone Blippar app to gain access to a promotional platform, where users will be given the chance to win prizes

Wrigley also plans to add a strawberry flavour to its Extra range in the UK next month.

“We’re thrilled to announce the launch of new 5 Evolution and pleased to be able to kick-start 2012 with such an exciting new promotion,” Wrigley sales director Duncan McCulloch said.

The company also plans to offer price-marked packs of Extra, Starburst and Skittles at cash-and-carry stores from April. The company says the new packs are a response to research showing that 44% of consumers are more likely to buy a product with a price clearly displayed.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

McCulloch added: “In today’s challenging economic environment, consumers are increasingly conscious of buying products that represent good value for money and are more likely to actively seek out items that provide this.”

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now