Retail Week magazine has lambasted Tesco marketing executive Tim Mason for holidaying abroad while the grocery giant launched a new Clubcard designed to show support for the British tourist industry.

When Tesco’s popular Clubcard loyalty scheme was relaunched last week, Mason explained: “We want to give a boost to the small hotels, bed-and-breakfast, restaurants, museums and similar attractions devastated by the outbreak of foot-and-mouth.”

“Is that the same Tim Mason,” asked Retail Week, “who recently enjoyed a honeymoon break in Italy and was earlier this week sunning himself in Spain?”