Masterfoods has said that it is going to stop marketing to children under 12-years-old by the end of the year.
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The move reflects mounting public concern regarding the link between advertising an childhood obesity. “We are committed to helping consumers make informed nutritional choices,” a spokesperson for the company told just-food this morning (5 February).
The maker of snacks and chocolate bars, including Mars, Maltesers and Twix, said: “We have decided to make an official policy change to a cut-off age of 12 years for all our core products.”
Mars already has a policy of not aiming advertising at children under six and earlier this year the company said it would display nutritional information on all wrappers.
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By GlobalData
