Masterfoods has said that it is going to stop marketing to children under 12-years-old by the end of the year.


The move reflects mounting public concern regarding the link between advertising an childhood obesity. “We are committed to helping consumers make informed nutritional choices,” a spokesperson for the company told just-food this morning (5 February).


The maker of snacks and chocolate bars, including Mars, Maltesers and Twix, said: “We have decided to make an official policy change to a cut-off age of 12 years for all our core products.”


Mars already has a policy of not aiming advertising at children under six and earlier this year the company said it would display nutritional information on all wrappers.

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