McCain Foods will confirm at the end of the month whether it will relaunch its Home Fries range in the UK.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The company is believed to be looking to take the range upmarket and to differentiate from its range of other potato-based products.


A spokesperson for McCain refused to comment when contacted by just-food today (7 January) but the company is understood to be readying an announcement later this month.


Reports in the UK had indicated that McCain was ready to spend some GBP2m (US$3.9m) behind the Home Fries relaunch.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now