Snack manufacturer McCoy’s is set to launch a new line of lager flavoured crinkle-cut crisps next month, produced using real brewing yeast and hops.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


“Obviously they’re not going to have the same fresh taste as real lager,” McCoy’s admitted to the Financial Times, “But they do grow on you.”


The company explained that seeing as its crisps are sold mainly in pubs, and that “they seem to go with a pint of lager, a lager-flavoured version seemed a natural progression”.


McCoy’s added that the new flavour will be aimed at male consumers, and launched to coincide with the start of the new football season.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now