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February 20, 2004

UK: McDonald’s to introduce Quorn burger – report

The UK unit of US fastfood giant McDonald's is reportedly planning to introduce a Quorn burger, adding to its vegetarian menu offering.

The UK unit of US fastfood giant McDonald’s is reportedly planning to introduce a Quorn burger, adding to its vegetarian menu offering.

The chain has signed a deal with Marlow Foods, which makes Quorn, to supply McDonald’s restaurants with Quorn burgers, reported Marketing.

A McDonald’s spokeswoman said the company has been speaking to a variety of companies about developing another vegetarian burger.

Marketing activity for the new burger is expected to focus on the low-fat, meat-free attributes of Quorn, as McDonald’s attempts to create a healthier image for itself.

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