UK-based burger, meatballs and roasting joints supplier Bawnbua Foods is looking to further build its business on the Continent after securing more contracts in western and northern Europe.
The company, which changed its name last month from Eurostock Foods, does business with retailers in the UK and Europe and recently started supplying customers in Austria, Finland, Germany, Sweden and the Netherlands.
“We plan to further expand our reach across Europe in the year ahead,” Bawnbua told just-food.
The company, which has plants in County Armagh in Northern Ireland and in the English town of Wigan, is investing GBP1m (US$1.2m) in its production this year. The spending will create 25 jobs. Bawnbua employs around 250 staff at the two sites.
Bawnbua claimed the investment would mean it could “launch distinctive and differentiated products to its customers”. It said: “Looking at company sales over the last 12 months – 66% of our total sales have derived from products which have been launched or relaunched in the last three years. New ideas and product offerings are core to the growth of our business. In the last 12 months, we have launched exciting new chilled ready-to-cook products, bbq ranges, party food and burger ranges – all of which are helping to drive business growth.
Bawnbua is a name derived from an anglicised version of the Irish for ‘white boys’. The company, set up by the now operations director Martin White in 1985, is run by three brothers – Martin, managing director Gary and David, the managing director of the company’s site in Bleary, County Armagh.
The business supplies retailers including Tesco, Sainsbury’s, Aldi and Lidl and said it would “actively target” the foodservice channel “in the year ahead”.