Service provider, (Europe) Ltd, a subsidiary of American based Inc, has formed an alliance with Genie Internet, BT’s market leading mobile Internet service*, to offer a unique WAP compatible restaurant database.

Starting today, Genie Internet is providing its customers with priority access to the database from their WAP enabled mobile phones. The service is featured under the ‘lifestyle’ category and provides users with immediate access to details of up to 21,000 restaurants across the UK by region and cuisine type.

“WAP technology is perfect for restaurant goers who like to make decisions on the move and will give them immediate and appetizing information at the touch of a button. At the same time we will be enhancing business for restaurants, not just in cities but in every corner of the country,” explained Humphrey Gervais, Managing Director, (Europe) Ltd. (Europe) Ltd. launched its WAP service in June and will officially launch its on-line service for the UK this autumn. currently offers a free Internet service to restaurants across the UK, featuring independent descriptions, prices, contact details, directions and most notably, fully searchable menus. (Europe) Ltd. is rapidly building its database of UK restaurants, pubs, bars, takeaways and plans to offer a further 30,000 entries by the end of this year. Expansion plans are already underway to secure’s position as the most comprehensive restaurant database for Europe.

Founded in March 1999, Inc. launched its American website in New York last Spring. The Los Angeles based company currently offers America’s largest collection of restaurant profiles on-line with more than 350,000 entries and 200,000 fully searchable menus.