UK: Mondelez adds to Philadelphia range

Mondelez International has launched a fish-flavoured Philadelphia spread in the UK - and plans to roll out a cucumber line later this summer.

Dean Best July 23, 2013

Mondelez International has launched a fish-flavoured Philadelphia spread in the UK – and plans to roll out a cucumber line later this summer.

Philadelphia Light Salmon and Dill is on sale at Waitrose and marks the latest addition to a range that also includes Philadelphia with Cadbury chocolate spreads. The salmon and dill line has an RRP of GBP1.62 (US$2.49).

“Customers already love the Philadelphia range, and we’re committed to making it even more exciting through innovation and new product development,” Greta Hemmel, marketing manager for Philadelphia, said.

The launch of the cucumber variant “will happen later in the summer”, a spokesperson said. Mondelez already sells a cucumber and feta spread in Germany and Switzerland.