Mondelez International has expanded its Ritz Crackers range in the UK with the launch of Ritz Breaks, designed for snacking “on the go”.
Ritz Breaks are available as a pack of six individually wrapped portions of five biscuits. Flavours include Original and Rosemary & Olive Oil.
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Kate Wall, senior band manager for Ritz, said: “This is the first major new product launch for Ritz in a long time and aims to introduce the nation’s favourite cracker to be enjoyed as always, but in a new way. The handy packs mean Ritz Breaks are perfect for popping in your bag when you’re on the go, so whether you eat them all at once or save some for later, you’ll ensure you never miss a moment of fun this summer.”
The snacks are available now in all major supermarkets nationwide at an RRP of GBP1.89 (US$3.17).
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